Sharing knowledge helps your website rankings
One of the hardest things to do to move your website up the rankings is to get people to link to your website. It can take many, many hours of effort each week just to get a couple of useful links.
However, one of the easiest ways to get links to your website is to share some of that great knowledge that you’re hiding up there in your brain!
I constantly bang on about how useful it is to keep a blog and to update it with useful information. But as well as writing information on your own website, you can also write for other websites and generate a few links back to your own site.
There are a couple of ways to do this. One way is to offer to write a guest blog post on an established blog. The best way to do this is to know in advance what you’re going to write about and then approach the owner of the blog that you’d like to write for and make a pitch to them.
It would be helpful if you’ve followed that blog for a while and know a bit about it so that you know what they like to write about and what sort of readership they have. Then when you approach them, make sure that you sell them the idea and make it clear what they’re going to get out of it and what their readers are going to get out of it. If you can show them that you can give their readers something that they can’t then they’ll bite your hand off!
Another alternative is to write an article and then submit it to a few article websites. This is much easier but it isn’t quite so effective because article websites are usually fairly generic and have a habit of being spammed by other SEOs. However, it’s still an easy way to get a few nice anchor text rich links pointing to your own website.
When it comes to writing the article, try to take some pride in what you’re writing! Don’t just crank something out and liberally sprinkle links all over the place because that will look incredibly spammy!
One less spammy option would be to write the article as if you were writing it for your own website, and then include a paragraph about yourself as the author at the bottom, with relevant links back to your website.
Alternatively, you can write the article and where appropriate, link back to relevant pages on your website.
So if you want to create a few links to a sub-page about mobile air conditioning units, then your article would perhaps be about the practicalities of using a mobile air conditioning unit and the benefits of using one over a static unit. Then, where appropriate you can link on the words mobile air conditioning units back to your website.
However, don’t forget to add content to your own website as well! Getting links to your website is great but don’t overlook the importance of making your own website a useful resource – continue to add useful articles and blog posts to your own website.
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