Don’t worry about website rankings
Are you one of the people that checks their keywords and their rankings every day? Do you panic and break out in a cold sweat when your site drops a place and then go crazy trying find more links and start writing more content (or call up your SEO guy and go nuts at him)?
I was once told that if you look at your rankings every day then you’ll go crazy. I found that to be pretty good advice.
The problem is that rankings tend to jump up and down naturally. It can be for any number of reasons and often the fact that you’ve dropped a position is just a by-product of a different change. It’s often just a temporary change as well.
I continually see rankings start the day in one position, drop down an hour or so later, spend the day bouncing up and down a few spots and finish the day back where it started so that the fun can all begin again today.
Remember, SEO is at the very least a medium term exercise. What you want to see is a general upward trend of your website moving up the search results over a period of a few months. If the trend is going up then things are good. If it’s going down then you need to try harder.
What I would recommend is that you check your rankings two or three times a month. That way you’ll free up a stack of time to do some proper optimisation and you won’t go crazy when you site drops a position due to Google trying a tweak to its algorithm!
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Very interesting post, I have recently been checking my page rankings several times a day and as you say the result is panic which is then converted into time consumed trying to change things. Great advice thanks for sharing.